How do I find the best keywords for my campaign?
When it comes to Google Ads, the difference between a good campaign and a waste of money often comes down to one thing: your keywords. If you’re not showing up for the right searches, you’re either invisible or paying for irrelevant clicks. Neither’s good. So, how do you find the best keywords for your campaign? […]
Should I run Search, Display, or both?
One of the first questions I get when someone starts with Google Ads is: “Should I run Search, Display, or both?” And honestly – it depends. Each campaign type does a different job, and unless you know why you’re using them, you can end up wasting a lot of budget. So here’s the breakdown. Search […]
Do I need a landing page, or can I just send people to my homepage?
Short answer? You can send traffic to your homepage. But should you? Not if you want results. Let me explain. Your homepage isn’t built for ads Most homepages are like a welcome mat. They’re designed to give a broad overview of your business, who you are, what you do and maybe a few featured […]
How long does it take for Google Ads to work?
The short answer? You can start getting clicks and leads within hours of launching a Google Ads campaign. That’s the beauty of it – unlike SEO, which takes months, Google Ads puts you in front of potential customers straight away. But here’s the catch… The better answer? If we’re talking about when a Google Ads […]
How Do I Stop Wasting Money on Irrelevant Clicks?
Wasting money on irrelevant clicks is one of the most common (and frustrating) problems I see when auditing Google Ads accounts. You log in, see that you’ve had loads of clicks… but they’re from people who were never going to convert. If this sounds familiar, here’s how to stop throwing budget down the drain and […]
Google Ads Audiences – A Secret Weapon For Advertisers
Google Ads audiences are like a secret weapon for advertisers. These audiences consist of specific groups of users who have been categorized based on their interests, demographics, browsing behaviour, and more. The beauty of it is that you can precisely target these audiences to reach the people who are most likely to be interested in […]
Things To Consider While Performing Keyword Research
In the dynamic world of digital advertising, selecting the right keywords can make all the difference in attracting the right audience and boosting conversions. It’s not just about randomly picking words; it’s about understanding the principles that drive relevance, visibility, and success. Here are 5 tips to consider while performing your keyword research… 1) Relevance […]
7 KPIs to Track the Success of a Google Ads Campaign
When it comes to tracking the success of your Google Ads campaign, keeping an eye on key performance indicators (KPIs) is crucial. These KPIs provide valuable insights into the effectiveness of your campaign. Here are some essential ones to consider: 1) Click-through Rate (CTR): CTR measures the percentage of people who actually clicked on your […]
Why are your Google Ads conversions showing in decimals?
Have you ever wondered why your Google Ads conversions show up as decimals? It’s not a glitch or a mistake; it’s actually a deliberate strategy to give credit where it’s due. When multiple keywords work together to lead a user to conversion, it’s important to acknowledge the contributions of each click along the way. Whether […]
What Are Ad Extensions?
Ad extensions allow you to add extra information, context, and functionality to your ads. They make your ads more informative, captivating, and irresistible to potential customers. Whether users are on desktop or mobile devices, ad extensions expand your ad with additional details right alongside your ad text. Let’s explore some commonly used Google Ads ad […]
