My Day at Google HQ: How AI and First-Party Data Are Changing Lead Gen
This week, I had the opportunity to attend Lead to Profit with Google at their London office. The day brought together product specialists, agency partners, and performance marketers to discuss one crucial thing: how to turn leads into long-term profit using AI and first-party data. And the message couldn’t have been clearer: The businesses that […]
Why You Should Seriously Consider Incorporating Remarketing
Here’s why you should seriously consider incorporating remarketing into your strategy: Re-engage Interested Users: Remarketing gives you the chance to reconnect with users who have previously interacted with your website or engaged with your ads. By strategically displaying tailored ads to these users as they browse the web, you can reignite their interest and keep […]
Should You Use a 24/7 Ad Schedule?
When it comes to deciding whether a 24/7 ad schedule is right for your Google Ads campaign, there are several factors to consider that are unique to your business and target audience. Let’s delve into these considerations to help you make a well-informed decision: Customer Behaviour: Take a close look at your audience’s behaviour and […]
Why Are My Google Ads Not Showing?
You’ve launched your Google Ads campaign, double-checked your keywords, and waited eagerly… but your ads aren’t showing. Not even when you search for them. Frustrating, right? This is one of the most common questions I get from clients and the good news is, there’s usually a simple explanation. Here are the top reasons your Google […]
Should I Run Brand Keywords on Google Ads?
After all, if someone’s already Googling your business, surely they’ll click on your organic listing, right? Not always. And not without risk. Here’s when it does make sense to run brand campaigns — and when it might not. 1. Protecting Your Brand from Competitors Let’s start with the big one. If you’re not bidding on […]
How Do I Know If My Google Ads Agency Is Doing a Good Job?
You’re paying an agency (or freelancer) to manage your Google Ads, but how do you actually know if they’re doing a good job? You’re not in the account every day. You get reports, maybe the occasional meeting. But unless you’re an expert yourself, it’s hard to tell if you’re getting value or just polished spreadsheets. […]
How do I find the best keywords for my campaign?
When it comes to Google Ads, the difference between a good campaign and a waste of money often comes down to one thing: your keywords. If you’re not showing up for the right searches, you’re either invisible or paying for irrelevant clicks. Neither’s good. So, how do you find the best keywords for your campaign? […]
Should I run Search, Display, or both?
One of the first questions I get when someone starts with Google Ads is: “Should I run Search, Display, or both?” And honestly – it depends. Each campaign type does a different job, and unless you know why you’re using them, you can end up wasting a lot of budget. So here’s the breakdown. Search […]
Do I need a landing page, or can I just send people to my homepage?
Short answer? You can send traffic to your homepage. But should you? Not if you want results. Let me explain. Your homepage isn’t built for ads Most homepages are like a welcome mat. They’re designed to give a broad overview of your business, who you are, what you do and maybe a few featured […]
How long does it take for Google Ads to work?
The short answer? You can start getting clicks and leads within hours of launching a Google Ads campaign. That’s the beauty of it – unlike SEO, which takes months, Google Ads puts you in front of potential customers straight away. But here’s the catch… The better answer? If we’re talking about when a Google Ads […]
