Last month, I had the privilege of attending the Measurement Summit for Lead Gen at Google’s London 6PS campus. The event brought together industry experts and thought leaders to discuss the latest trends and strategies in Google Ads and measurement.
A few key areas discussed include:
• The evolving measurement landscape in response to privacy changes.
• Solutions for cross-channel budget allocation and measurement.
• Techniques to use Google Analytics to gain deeper insights into customer behaviour and improve decision-making.
• Strategies for using AI and machine learning to optimize ad campaigns and drive leads effectively.
Overall, it was a fantastic experience, and I walked away with lots of fresh ideas to put into practice!
