Why Use Landing Pages?

To maximise the impact of your Google Ads, it's important to pair them with the right landing pages. This is because it’s vital to ensure that the clicks you receive are relevant and lead to the right places.

Sending paid traffic to your main website can result in visitors exploring and leaving quickly, as the content may not match the premise of your ads and there may be too many distractions.

On the other hand, by sending traffic to a tailored landing page with content that matches your ads exactly, has fewer distractions, and a clear call to action, will result in better quality scores from Google and therefore lower cost-per-clicks along with proven higher conversion rates.

My monthly management includes landing page creation and optimisation as standard to ensure that you get the very best results from your Google Ads campaigns.
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Top 5 reasons why I use bespoke landing pages:

1. Increased Relevance
2. Improved Conversion Rates
3. Better User Experience
4. Increased Control
5. Better Tracking and Analytics

Example of one of my bespoke landing pages...
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