Another week ticked off. Here’s what I worked on last week:
- Built new ad assets for a B2B SaaS client.
- Fixed a few landing page issues that were affecting conversions.
- Put together a large negative keyword list for a new campaign launching this week.
- Refreshed an older Google Ads account that had been left to drift.
- Launched a new campaign for a photography business and reviewed the first day’s performance.
- Carried out a Performance Max review.
- Worked on expanding reach for a funeral director.
- Tidied up the negative keywords for a GP practice.
- Spent some time improving my own website and getting better at sticking to my time blocking.
Nothing particularly exciting, but it’s the sort of work that keeps campaigns moving in the right direction.
Looking forward to seeing how this week’s changes perform.
