A Week in Google Ads – 27th July
Most of last week was spent checking whether the numbers were actually telling the truth. I reviewed every campaign and search term
August 3, 2026
Most of last week was spent checking whether the numbers were actually telling the truth. I reviewed every campaign and search term
My new website went live last week. Every page rebuilt from scratch and I tested it on so many different screens that
Another week ticked off. Here’s what I worked on last week: Nothing particularly exciting, but it’s the sort of work that keeps
So, seven years after leaving The Fort, I’m finally back and settled into my new office! Moving in during a heatwave probably
This week, I had the opportunity to attend Lead to Profit with Google at their London office. The day brought together product
Here’s why you should seriously consider incorporating remarketing into your strategy: Re-engage Interested Users: Remarketing gives you the chance to reconnect with
When it comes to deciding whether a 24/7 ad schedule is right for your Google Ads campaign, there are several factors to
You’ve launched your Google Ads campaign, double-checked your keywords, and waited eagerly… but your ads aren’t showing. Not even when you search
After all, if someone’s already Googling your business, surely they’ll click on your organic listing, right? Not always. And not without risk.
You’re paying an agency (or freelancer) to manage your Google Ads, but how do you actually know if they’re doing a good
