Straightforward pricing. No surprises.
One monthly management fee, based on the size and complexity of your account and the work it genuinely needs. No set-up fees, no long-term contracts and no percentage of your advertising budget.
How the fee works.
No two accounts need the same amount of work, so a one-size-fits-all price doesn't make sense. I price each account individually, based on the work it actually needs.
What I consider when setting your fee
The things I consider when working out how much your account needs each month.
- The number and type of campaigns you need
- The services and locations you want to target
- The landing pages your campaigns call for
- Whether Microsoft Ads management is also required
I'll review your account and requirements before providing a clear monthly fee. No obligation to take it.
What you can expect from me
The same complete management service, and the same terms, at either end of that range.
- No set-up fee
- No long-term contract
- Pause or cancel at any time
- A fixed monthly fee, agreed before we start
- Landing page creation included where your campaigns need it
Everything you need to manage and improve your Google Ads.
Landing page creation
Where a campaign needs a dedicated landing page, I'll build it and continue refining it as part of your retainer. Keeping the ads and landing page under one roof creates a more consistent journey from search to enquiry, without a separate build fee or day rate.
- Search, Performance Max and Display remarketing where appropriate. Standalone Display or YouTube campaigns can be quoted separately.
- Daily monitoring to keep budgets on track and identify issues early.
- Weekly optimisation across search terms, bids, ads and negative keywords.
- Conversion tracking through GA4 and Google Tag Manager, with cookie consent handled correctly.
- Monthly reporting in plain English, with a live dashboard you can check at any time.
- Quarterly strategy reviews to identify bigger-picture improvements and plan the next tests.
- Direct support from me, with clear updates and video calls whenever useful.
- You own everything. Your Google Ads account, data and landing pages are yours from day one.
- Pause or cancel at any time. No long-term contracts.
The full detail of how I work is on the What I do page.
Results from accounts I manage.
Three accounts across three different industries, all managed using the pricing model above. Every figure comes directly from the client's Google Ads account.
Cost per lead for MB Survey Solutions reduced by 44% in a competitive, low-volume market.
Leads for AJP Couriers increased by 76%, while their Google Ads costs halved within four weeks.
Cost per lead for Nexa Law reduced by 56% while recruiting experienced solicitors.
What happens after you get in touch.
Book a discovery call
A relaxed conversation about your business, what you're selling and what you want Google Ads to achieve. We'll also see whether I can help.
Get your proposal
I'll send over a proposal setting out the scope of the work and your monthly fee. If you're happy with it, a short service agreement and Direct Debit link follow.
Provide access and get started
You'll grant me access to your existing accounts, or I'll help you create them. I'll then review everything in detail, check the tracking and build or restructure the campaigns.
The initial review and set-up are included in your retainer. The standalone audit below is for businesses that aren't ready for monthly management.
Start with a Google Ads audit.
If you're not ready to hand over your Google Ads management, I can review your account and give you a clear, prioritised action plan. You'll get an independent view of what's working, what's not and what I'd change.
Larger accounts and multi-account setups quoted individually.
About the auditLet's talk about your Google Ads
A relaxed, no-pressure chat about your Google Ads and whether I'm the right fit. No sales pitch, no obligation.
Book a discovery call
