How each result happened.
Three accounts, three different industries, the same approach: aim the budget at the right searches, block the wrong ones and make sure the page they land on converts. Here is what that looked like in each one.
“Our industry is a very difficult one to crack, but he has always gone above and beyond to ensure we see the results we need each month. I can't possibly recommend him enough.”
44% cheaper leads in a low-volume, high-competition market.
MB Survey Solutions are land and measured building surveyors, working nationwide from Essex. Their market has few monthly searches and plenty of competition, so every wasted click costs more than it would anywhere else. Google also struggles to tell a measured building survey apart from a homebuyer's property survey, which is a fast way to spend a budget on the wrong enquiries.
I split the campaigns by location, settled on a match type strategy after testing, and spent a lot of time adding negative keywords to keep the property survey traffic out. Bespoke landing pages did the rest, and the conversion rate almost doubled.
“We've been working with Kevin since February 2018 and we've not looked back. He has greatly improved our presence online and in turn increased our customer base.”
76% more leads while spending half as much.
AJP run same day and next day delivery from Wrexham and Warrington, covering the whole of the UK. They came to me with a brand new Google Ads account and no illusions about who they were up against: bigger, better known logistics names with far more to spend.
I did the keyword research, built the search campaigns from scratch, and paired bespoke landing pages to the ad groups so each type of enquiry landed somewhere relevant. Within four weeks the cost had halved and the leads were still climbing. We have been working together since 2018.
Cost per lead down 56%, recruiting experienced solicitors.
Nexa launched in 2016 as a virtual law firm and needed to attract solicitors with at least eight years' experience. As a new name in a traditional industry, the ads had to do two jobs at once: get in front of the right lawyers and explain why joining Nexa beat staying put.
Keyword research told me what an experienced solicitor actually types when they are weighing up a move. That shaped the account structure, with campaigns and ad groups organised by theme, and ad copy that led with the benefits of joining and a clear call to action. It has been refined every month since.
What it's like working with me.
“Kev is simply the best Google Ads specialist I've worked with. He developed a bespoke game plan for my business and was forensically methodical about improving the ads we were running.”
David Miller Media Start-Up Founder“Kevin was able to significantly reduce our cost per click and increase leads. He's knowledgeable and helpful and I highly recommend him.”
Georgina Willison Marketing Director, MoneyhubStart with an audit instead.
A Google Ads audit is a detailed review of your account, with prioritised recommendations that you can implement yourself. It comes as a written report, with the option of a video call to go through the findings together.
Larger accounts and multi-account setups quoted individually.
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