300% Increase in Trade Leads for Safety Edges
How my tailored campaigns & bespoke landing pages increased leads for IN2 Access & Control Ltd.
“Kevin is very knowledgeable and friendly, providing great customer service.
He helped launch the PPC campaigns for our company and provided guidance every step of the way.
Once the campaigns were under way, his reporting and recommendations to improve the campaigns were invaluable. Highly recommend.”
Challenge
They wanted to generate trade leads for a selection of their products, with a particular focus on their safety edges and smart gate controllers.
It has been particularly difficult to obtain predominantly trade leads for their smart gate controllers due to end users also searching for the product.
Solution
I split everything into separate campaigns so each product could have its own targeting and messaging.
I tightened the keyword list to focus purely on trade intent.
I wrote trade-focused ad copy designed to cut out end-user clicks while still attracting genuine trade enquiries.
300% Increase in Leads
Results
They experienced a significant increase in trade leads for their safety edges and smart gate controllers.
Focusing on message relevancy and filtering end users resulted in a 300% increase in leads.
Lead quality improved alongside a lower cost per click.
