56% Decrease in Cost Per Lead for Virtual Law Firm
How my on-going optimisation helps to drive recruitment efforts for Nexa.
“We have used Kev for some time now. He is very thorough and diligent and his charges are transparent and very fair.
I can recommend him for all Google Ads requirements. Kev is an important supplier to our business.”
Challenge
They are a forward-thinking law firm that wanted to attract experienced solicitors and encourage them to move away from the traditional way of working.
When we first partnered, they were still fairly new to the market, so their Google Ads needed to clearly communicate why joining Nexa offered more than their competitors.
They also wanted to target solicitors with 8+ years’ experience, which shaped both the messaging and campaign strategy.
Solution
I started by carrying out detailed keyword research to understand the types of searches experienced solicitors use when exploring new opportunities.
This shaped the structure of the campaigns, with tightly themed ad groups built for relevance and stronger conversion intent.
I then wrote ad copy that highlighted the key benefits of joining Nexa, paired with a clear call-to-action to encourage high-quality, experienced solicitors to take the next step.
Results
My on-going Google Ads management for Nexa has had a significant impact on their recruitment efforts.
The targeted campaigns resulted in a 96% increase in the conversion rate, which means that there was a significant increase in the number of experienced solicitors who were interested in joining the firm.
Additionally, there was a 56% reduction in the cost per lead, which means that Nexa can effectively reach their target audience at a lower cost.
These results show the effectiveness of using Google Ads as a tool for attracting experienced solicitors to a new law firm, and the importance of targeting and optimising campaigns for maximum impact.
Nexa now has 190+ lawyers and continues to grow.
